It’s Time for TGA: Truly Good Advertising
نویسندگان
چکیده
Good advertising is not enough anymore. With technological and societal progress, savvy consumers, new media revenue models, needs to be truly good serve a purpose allowed live on. In this paper, I outline how (TGA) does only produce equity for the advertiser, but also generates benefit of consumer, adds value context has positive impact on society.
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ژورنال
عنوان ژورنال: Journal of current issues and research in advertising
سال: 2021
ISSN: ['1064-1734', '2164-7313']
DOI: https://doi.org/10.1080/10641734.2020.1780999